![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/6d60678d-64c8-4647-9b63-5887029468b4_rw_3840.png?h=e8c2ea1077238da417771e9c0a8a961e)
BRIEF
To create a sub-brand for a new artisan cracker product, from logo to packaging to promotional content. Demographic of male and female; those who are health conscious; aimed at upmarket London, with room to expand as the product progresses.
CONCEPT
Using a freehand illustrative tone of the natural ingredients to portray the artisan authenticity of the product.
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/bacd9519-68bb-46b0-a23d-413c3794c0b2_rw_3840.jpg?h=4b893604f4aedf09a36861f96a410e53)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/3772c249-a776-4c44-8164-e2709e978db5_rw_3840.jpg?h=97031a6411b8a6603ca0dcd6fcb92c51)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/74e1d638-7bd6-438d-a66c-6dfa225ed105_rw_3840.jpg?h=55fe5f51a7a9b273e39aeb4063325fea)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/a82508a9-c9d0-4437-b6d6-63f8f6fd8186_rw_3840.jpg?h=736c4cf93dacec1fbbf0a345f1e3e2ec)
EXECUTION
Drawn, scanned and edited in Photoshop & Illustrator.
SKILLS
Branding, packaging, illustration, client communication & layout
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/d4cda990-6984-4edc-aee5-ff5c47bea1d4_rw_1920.png?h=f241b0e7d8bc766cf6951fc53af2e148)
Seedy Snacks packaging design has been chosen among The Best Food and Beverage Packaging Designs in 2024 by DesignRush!