BRIEF
To create a unique mini suite of collateral for an existing activation, Electro Brunch, for a young and lively demographic whilst ensuring the design is still compliant with Gaucho's brand
CONCEPT
I combined the fluid pattern that is prevalent in some restaurants' interior with the brand's slight art-deco style to create a vibrant yet simple style.
EXECUTION
I used Illustrator to work on the patterns and layouts, and Photoshop and InDesign to put everything together.
Example of Instagram tiles created to create curiosity and engagement surrounding the activation, with an example of a carousel.
