BRIEF
To create a unique mini suite of collateral for an existing activation, Electro Brunch, for a young and lively demographic whilst ensuring the design is still compliant with Gaucho's brand
CONCEPT
I combined the fluid pattern that is prevalent in some restaurants' interior with the brand's slight art-deco style to create a vibrant yet simple style.
EXECUTION
I used Illustrator to work on the patterns and layouts, and Photoshop and InDesign to put everything together.
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/92b58978-ff04-4271-908a-c71cfd927f77_rw_1200.gif?h=9fd6bbd3c5f8e39501767d33ac53f935)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/06849486-9f76-4d72-aae2-1173799a1385_rw_1920.png?h=0f729bbdd9156db176a910f2fa1545c7)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/31f33d57-b4c4-48fe-9e39-4aa693907c81_rw_1920.png?h=d2556fcb1a636d04609e4956b8c5d3bd)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/35dcd6ca-465b-4d10-8d45-d0a5b7b8ed3b_rw_1920.png?h=9e3cf826cbf556814dd991fbc7d769d5)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/714667a1-825d-4932-9d6a-586b1cbdca4e_rw_1920.png?h=9bc298bfc63fbf777320ba5eb28b4110)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/93abfd5a-b7f6-42e8-95c0-0309f13bc807_rw_1920.png?h=80619f968c3219cb9d26c198517acf52)
Example of Instagram tiles created to create curiosity and engagement surrounding the activation, with an example of a carousel.