![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/79777299-3719-48c3-9ed3-2c8b3c00d34e_rw_1920.png?h=1ade68f6bd02a893b2156f9133d612a3)
BRIEF
To create the brand logo, image and guidelines for a social enterprise creating travel itineraries, for those seeking impactful travel.
CONCEPT
To incorporate the business abbreviation (T4P) with a positive and forward motion of taking their client on the next forward-thinking journey.
The palm leaf is significant to the T4P's home base, Kenya. The colours orange and yellow are for happiness, positivity and change.
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/67676669-b573-4ca6-9241-ae34cfa8bc78_rw_1920.jpg?h=c19f17ba38ca692b82b546f4a009249a)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/1c92e64d-13fa-4a66-ab25-878c26157d68_rw_1920.jpg?h=85486dd73440aba8ebfe07bf59e1e642)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/a2fb2971-f6a7-4c0a-a656-f4e02452487c_rw_1920.png?h=e1e77b552253ab62b628cb73129643e6)
EXECUTION
The logo was made in Illustrator and the brand guidelines in InDesign.
SKILLS
Branding, colour theory, client communication, concept development & layout