BRIEF
Use a form of publishing to highlight an issue.
CONCEPT
After a lot of research, I discovered how prevalent colour blindness in in our society, particularly within the design industry where colour theory is widely used. I 'teamed' up with Pantone to create an awareness campaign.
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/542c8ddc-a15e-4586-aa0d-446c38b49e01_rw_1920.png?h=a6fd49c00785e49e97d01c3e0dddffc7)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/a1ef4db9-8fec-49cd-b380-08372b3b55d6_rw_1920.png?h=b5352456918ae6cb08e9fac373c968ea)
![](https://cdn.myportfolio.com/1f7e3f66-407f-4e7e-b5e9-4f573fc4c0e2/94a5e642-f6d8-4410-8293-5f651f6e56ec_rw_3840.png?h=94f6c7d520c4f0e779a96dfdceb79858)
EXECUTION
I photographed a variety of scenes and daily objects, and used Photoshop to find the translation for the different forms of colour blindness.
SKILLS
Photography, layout, concept development.