To create a sub-brand for a new artisan cracker product, from logo to packaging to promotional content. Demographic of male and female; those who are health conscious; aimed at upmarket London, with room to expand as the product progresses.
Using a freehand illustrative tone of the natural ingredients to portray the artisan authenticity of the product.
Drawn, scanned and edited in Photoshop & Illustrator.
Branding, packaging, illustration, client communication & layout